This is the good stuff: genuine US-made 550 paracord. Use it wherever you need light cordage, from pitching a dining fly to keep the rain off your dinner, to lashing a shelter that could save your bacon. Weave it into lanyards, tethers and survival bracelets, or do a paracord wrap on your favorite fixed-blade knife.
Carry a 100-foot hank in each of your vehicles' roadside emergency kits. And be sure to pack a length of paracord in your survival kit or 72-hour bag. Its uses are limited only by your imagination.